The Greatest Business Decisions of All Time is an audiobook by Verne Harnish, narrated by Peter Ganim. The unabridged Audible edition runs 4 hrs 58 mins.
Publisher’s Summary
Decisions equal success – nothing happens until one is made. Businesses make millions of decisions every day. But once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but how everyone does business. These big decisions are counterintuitive – they go against the conventional wisdom.
In hindsight, taking a different direction may seem easy, but these bet-the-company moves involve drama, doubt, and high tension. What made Apple’s board bring back Steve Jobs to the company? How did Johnson & Johnson decide to recall every bottle of Tylenol after a poisoning scare that involved only a small batch of the drug? What made Henry Ford decide to double the wages of his autoworkers, and how did that change the American economy for the next century?
Here, management consultant Verne Harnish, the CEO of Gazelles, and editors of Fortune provide the background stories behind the greatest business decisions of all time. In this fully original book, you’ll get a glimpse into the thought processes leading up to these groundbreaking moments and will learn how the decisions have shaped the thinking of today’s top leaders.
The book also contains an insightful foreword by management guru Jim Collins, the author of Built To Last and Good To Great, which explains the importance of decision making in creating a successful company.
Audiobook Details
- Narrated by: Peter Ganim
- Length: 4 hrs 58 mins
- Publisher: Audible Studios
- Release year: 2013
- Audible category: Business & Careers / Management & Leadership / Leadership
Listener Ratings
The Greatest Business Decisions of All Time holds an average listener rating of 4.3/5 from 318 Audible ratings.
On Audible, ratings for this title break down into narration performance and story separately:
- Performance (narration): 4.4/5
- Story: 4.4/5
- 5-star ratings: 56% of all ratings
What Audible Listeners Are Saying
5/5 stars — “Excellent “
Every business student, aspiring business leader, MBA student, CEO, and entrepreneur need to read this book.— Amazon Customer, Audible listener
5/5 stars — “Information everyone should know”
Verne takes the important stuff and delivers it in a way that you’ll never forget it! fantastic information and stories— Paul, Audible listener
4/5 stars — “Interesting and left you wanting more”
wish there were more extraneous info as to what each change maker was dealing with to get a better understanding of the total picture of that time.— Bill Redfield, Audible listener
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