Narrated by Sean Pratt, Ready, Fire, Aim by Michael Masterson has a runtime of 12 hrs 10 mins on Audible.
Publisher’s Summary
If you had the opportunity to work where, when, and with whom you wanted – all while getting paid very well – would you take it? Self-made multimillionaire and best-selling author Michael Masterson did, and with Ready, Fire, Aim he’ll show you how to do the same.
Whether you’re thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, you’ll learn the skills needed to succeed in this dynamic environment. Discover how to:
- Start a business from scratch and make it profitable quickly
- Keep a growing business growing
- Get other people to do almost all the hard work for you, so you are free to do the fun stuff
- Position yourself as an indispensable business builder, so you can enjoy a big share of the profits – even if you are only working part time
- Duplicate your winning strategy in several businesses so you never have to worry about “needing” any one of them.Over the course of his remarkably successful career, Masterson has developed dozens of businesses, including one still growing at $300 million. Now he shows you how to outsell your competitors by implementing innovative operational procedures to reduce costs and using the power of the Internet to reduce customer complaints and increase profits.
Audiobook Details
- Narrated by: Sean Pratt
- Length: 12 hrs 10 mins
- Publisher: Gildan Media, LLC
- Release year: 2008
- Audible category: Business & Careers / Management & Leadership / Forecasting & Strategic Planning
Listener Ratings
Ready, Fire, Aim holds an average listener rating of 4.6/5 from 1521 Audible ratings.
On Audible, ratings for this title break down into narration performance and story separately:
- Performance (narration): 4.7/5
- Story: 4.6/5
- 5-star ratings: 73% of all ratings
What Audible Listeners Are Saying
4/5 stars — “Lots of Interesting Ideas”
I think there are a lot of applicable (even if not wholly original) ideas in the book: distinct stages in the life of a company, doing a Minimum Viable Product (using language from the Lean Start-Up), getting out of the way of your own employees, etc. It mostly felt like a mash-up of 4 Hour Workweek and The Lean Start-Up, with some Rich Dad thrown in. There was more "become rich and don’t work much" hype than I’d prefer. Overall, a pretty worthwhile read, especially if you haven’t read similar books already, but not really a gamechanger for me.— Brendan, Audible listener
5/5 stars — “The most impressive audiobook I have ever listened to”
This phenomenal masterpiece led me to get my first run of sales in my business. This book is the holy grail of people wanting to start a business and a book I wish existed when I was 20. I extremely recommend this book for anyone who wants to get some amount of profit in a business that may be failing or not doing so well.— William Johnson, Audible listener
5/5 stars — “Great book”
This is a must if you are learning about business. Talking about a topic that is seldom discussed in books of this type: the stages of evolution of a business and how strategy needs to adapt to the changes. Good narration and quality as well.— G, Audible listener
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