Gino Wickman’s Rocket Fuel is available on Audible as a 4 hrs 26 mins unabridged audiobook, narrated by Mark C. Winters.
Publisher’s Summary
Discover the vital relationship that will take your company from “what’s next?” to “we have liftoff!” Visionaries have groundbreaking ideas. Integrators make those ideas realities. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald’s. It worked for Ford. It can work for you. From the author of the best-selling Traction, Rocket Fuel details the integral roles of the visionary and integrator and explains how an effective relationship between the two can help your business thrive. Offering advice to help visionary-minded and integrator-minded individuals find one another, Rocket Fuel also features assessments, so you’re able to determine whether you’re a visionary or an integrator. Without an integrator, a visionary is far less likely to succeed long term and realize the company’s ultimate goals; likewise, with no visionary, an integrator can’t rise to his or her full potential. When these two people come together to share their natural talents and innate skill sets, it’s like rocket fuel – they have the power to reach new heights for virtually any company or organization.
Audiobook Details
- Narrated by: Mark C. Winters
- Length: 4 hrs 26 mins
- Publisher: Audible Studios
- Release year: 2015
- Audible category: Business & Careers / Management & Leadership / Leadership
Listener Ratings
Rocket Fuel holds an average listener rating of 4.7/5 from 2079 Audible ratings.
On Audible, ratings for this title break down into narration performance and story separately:
- Performance (narration): 4.7/5
- Story: 4.6/5
- 5-star ratings: 78% of all ratings
What Audible Listeners Are Saying
4/5 stars — “The concept discussed in the book is really good. “
The concept of the book is really good and I learned a lot. Unfortunately it repeated itself so much that I found myself not paying attention by the middle if the book.— Zachary, Audible listener
5/5 stars — “A glass-shattering realization, I wasn’t in unfamiliar territory.”
This book was brought-up to me, oddly enough, by my boss. As someone who has worked for him for 10 years, and has been asking for more responsibility, it was brought up at the perfect time. The realization that we were operating in a space that was coming to a “make-it or break-it” point came to light. He needed help, I was ready to take on more, and the business needed change. This book was the perfect piece of literature that allowed us to realize, hundreds of people dealt with these growing pains throughout history and we should embrace it, instead of running from it. It has allowed us to come up with a gameplan to attack the future and work in a proactive state, not a reactive one.— Amazon Customer, Audible listener
4/5 stars — “potentially transformative concept!”
this concept seems like it could really work like the title suggests, rocket fuel to jump start many kinds of projects. it was my first audio book and I sort of kept forgetting it was a book and not a podcast. for that reason I feel like I missed out on diagrams and charts referenced frequently. I tried looking online but there’s a lot of jargon used in this system so it’s a little confusing. nonetheless I found the concept invaluable.further complicating my situation… i work in the arts, predominantly in a non profit setting, where visionaries abound … I’m not contemplating how to use it in my realm where we are not using the same profit focused metrics.
— Jennifer L. House, Audible listener
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