Narrated by Matt Cartsonis, The Ultimate Sales Letter, 4th Edition by Dan S Kennedy has a runtime of 4 hrs 45 mins on Audible.
Publisher’s Summary
Write Well to Sell Big!
In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don’t. And he shows how to write copy that any business can use.
Among other things, he provides:
- Completely updated text and examples
- Great headline formulas
- New exercises to spark creativity
- The best way to use graphics
Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.
Audiobook Details
- Narrated by: Matt Cartsonis
- Length: 4 hrs 45 mins
- Publisher: Simon & Schuster Audio
- Release year: 2019
- Audible category: Business & Careers / Marketing & Sales / Sales & Selling
Listener Ratings
The Ultimate Sales Letter, 4th Edition holds an average listener rating of 4.6/5 from 220 Audible ratings.
On Audible, ratings for this title break down into narration performance and story separately:
- Performance (narration): 4.7/5
- Story: 4.7/5
- 5-star ratings: 76% of all ratings
What Audible Listeners Are Saying
5/5 stars — “Really great reading by Cartsonis”
I enjoyed listening to Cartsonis as much as I enjoyed all the helpful steps outlined in the book.— Amazon Customer, Audible listener
5/5 stars — “Timeless!”
Having the wonderful experience of working directly with Dan as a student and meeting with him personally in Hudson, Ohio over a decade ago. I can say he was one of the best. You liked him or you didn’t. But, one thing is for sure… you couldn’t refute his strategies. Superb audio book.— KGM, Audible listener
5/5 stars — “Worth Every Cent”
This book gives you many great ideas and insight . I do a lot of direct marketing and after reading the book I went to work on my copy.— Leonel Dorta, Audible listener
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