Narrated by Roger Wayne, Blue Ocean Strategy, Expanded Edition by W. Chan Kim has a runtime of 8 hrs 43 mins on Audible.
Publisher’s Summary
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans” – untapped new market spaces ripe for growth.
Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: a new preface by the authors: “Help! My Ocean Is Turning Red”; updates on all cases and examples in the book; and two new chapters and an expanded third one – “Alignment, Renewal, and Red Ocean Traps” – that address some of the most pressing questions listeners and readers have asked over the years.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
Audiobook Details
- Narrated by: Roger Wayne
- Length: 8 hrs 43 mins
- Publisher: Ascent Audio
- Release year: 2020
- Audible category: Business & Careers / Management & Leadership / Leadership
Listener Ratings
Blue Ocean Strategy, Expanded Edition holds an average listener rating of 4.5/5 from 812 Audible ratings.
On Audible, ratings for this title break down into narration performance and story separately:
- Performance (narration): 4.5/5
- Story: 4.4/5
- 5-star ratings: 67% of all ratings
What Audible Listeners Are Saying
4/5 stars — “Better read than heard”
Decent, if a somewhat flat narration. Definitely worth a listen, however. This is an iconic book and the concepts within are legendary.— Babumoshai, Audible listener
5/5 stars — “Great Listen “
A bit repetitive for my taste but really drills down and emphasizes win-win business strategies by value driven innovation. A must read/listen for all whether working at corporations or small businesses.— ben, Audible listener
5/5 stars — “NEW PERSPECTIVES ABOUT BUSINESS STRATEGY “
The book gives a very different roadmap on how to manage in a bloody competitive market by not engaging on the battle field with the enemy. A very practical read on strategy for anyone wanting to survive and win on the business war zone.— Mulamfu C. Simuyuni, Audible listener
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