John Warrillow’s Built to Sell is available on Audible as a 4 hrs 24 mins unabridged audiobook, narrated by Erik Synnestvedt.
Publisher’s Summary
A business parable about how to create a start-up that won’t trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren’t confident that the company-even if it’s profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable:
- Teachable: focus on products and services that you can teach employees to deliver.
- Valuable: avoid price wars by specializing in doing one thing better than anyone else.
- Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.
Audiobook Details
- Narrated by: Erik Synnestvedt
- Length: 4 hrs 24 mins
- Publisher: Ascent Audio
- Release year: 2011
- Audible category: Business & Careers / Business Development & Entrepreneurship / Entrepreneurship
Listener Ratings
Built to Sell holds an average listener rating of 4.6/5 from 2595 Audible ratings.
On Audible, ratings for this title break down into narration performance and story separately:
- Performance (narration): 4.2/5
- Story: 4.7/5
- 5-star ratings: 76% of all ratings
What Audible Listeners Are Saying
5/5 stars — “the reader is positively AWFUL. “
the story is a great message, but the guy reading is horrible. i couldn’t even make it past the first 3 chapters because that guys voice makes me want to stab my ear drums. i wish audible gave refunds on credits. i feel bad for that guys wife!— Brandon, Audible listener
4/5 stars — “Built To Sell – Good Content, Distracting Delivery”
While I picked up some good information from the contents of the book, the narration was so poor that I had to re-listen to each chapter because the performance was so amateur and affected that I found myself getting distracted from the delivery.
I would recommend the hard copy of the book and steer clear of the audio version.— Audible customer, Audible listener
5/5 stars — “Highly Recommended Reading for Business Owners”
Every once in a while a book comes along that makes you question your convictions. "Built to Sell" made me question the way I have been running my business for 6 years. It was a Godsend and I recommend it to every small business owner.— Kamran, Audible listener
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