Pre-Suasion is an audiobook by Robert Cialdini Ph.D. Ph.D., narrated by John Bedford Lloyd. The unabridged Audible edition runs 9 hrs 24 mins.
Publisher’s Summary
The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.
What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”
Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.
From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).
Audiobook Details
- Narrated by: John Bedford Lloyd
- Length: 9 hrs 24 mins
- Publisher: Simon & Schuster Audio
- Release year: 2016
- Audible category: Business & Careers / Management & Leadership / Leadership
Listener Ratings
Pre-Suasion holds an average listener rating of 4.5/5 from 5048 Audible ratings.
On Audible, ratings for this title break down into narration performance and story separately:
- Performance (narration): 4.6/5
- Story: 4.5/5
- 5-star ratings: 68% of all ratings
What Audible Listeners Are Saying
5/5 stars — “Save us from Godzilla”
Fascinating examination of the ways context affects a message. Getting your audience’s mind running in the right groove before you make a pitch makes all the difference. This is advanced persuasion that very few understand yet and so it’s very dangerous. <br/>The author seems to be working for the dark side now in HRC. Let’s hope he fails.— Rob Steele, Audible listener
5/5 stars — “Fact based Influences & Why they Matter”
The audio performance was decent, but monotone. The writing was good for a book based on studies. The material was interesting and informative in regard to marketing, strategy, & sociology.
I’d recommend this book to anyone who wants to understand more of the decision making process we use each day. This book is an excellent source of examples on how peripheral factors affect our world. The material is fair, balanced, and entertaining.— P Eberle, Audible listener
5/5 stars — “Interesting and compelling evidence to support theories “
As with other works by Dr. Cialdini, the concepts are very compelling and supported by case studies and other examples in real life. Well organized and a must read for everyone from those who seek awareness against those who might attempt to manipulate us for less than ethical endeavors to those who seek to promote good causes.— George Gutierrez, Audible listener
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