Narrated by April Dunford, Sales Pitch by April Dunford has a runtime of 2 hrs 57 mins on Audible.
Publisher’s Summary
Craft a sales pitch that dramatically outperforms an aimless feature walkthrough.
World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.
Using a simple step-by-step method and compelling case stories, the author of Obviously Awesome guides you through a solid sales pitch structure that helps customers make confident buying decisions, while positioning you to clearly win in the market. In this book you will learn:
Why you need to be your prospect’s guide in the buying process
Why a sales pitch is a unique style of story designed to help your customer say “yes” with confidence
How “do nothing” is the most fearsome competitor you have
How and when qualification, discovery, and product demos fit into a sales pitch
How your positioning is reflected in a great sales narrative
Why your differentiated value is the star of the show
The eight components of a solid sales pitch
A successful sales pitch is more than a simple product walkthrough, a canned set of discovery questions, or a pushy sales monologue. This book will help you create a winning pitch that gets you better customers—and more of them.
Audiobook Details
- Narrated by: April Dunford
- Length: 2 hrs 57 mins
- Publisher: Twin Flames Studios, Page Two
- Release year: 2023
- Audible category: Business & Careers / Marketing & Sales / Marketing
Listener Ratings
Sales Pitch holds an average listener rating of 4.6/5 from 42 Audible ratings.
On Audible, ratings for this title break down into narration performance and story separately:
- Performance (narration): 4.8/5
- Story: 4.8/5
- 5-star ratings: 79% of all ratings
What Audible Listeners Are Saying
5/5 stars — “Sales simplified “
April does a great job of making the concepts of the book super clear and easy to digest. I will say that the book was rather short and could of had more bang for the buck but nevertheless I found it insightful.— Sagie, Audible listener
5/5 stars — “Thinking outside the box”
Provided amazing insights! Definitely helpful the step by step and reasons behind the guidance on building a sales pitch— Audible customer, Audible listener
4/5 stars — “Thought provoking addition to a great book. “
Obviously awesome is a great book on positions. This book is like a great add on to it. I highly recommend both. But consider that this book is very heavy on examples vs theory.— TohirT, Audible listener
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