Narrated by Don Hagen, The Automatic Customer by John Warrillow has a runtime of 5 hrs 15 mins on Audible.
Publisher’s Summary
The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret–no matter what industry you’re in–is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club).
According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company.
Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.
Audiobook Details
- Narrated by: Don Hagen
- Length: 5 hrs 15 mins
- Publisher: Ascent Audio
- Release year: 2015
- Audible category: Business & Careers / Marketing & Sales / Consumer Behavior & Market Research
Listener Ratings
The Automatic Customer holds an average listener rating of 4.5/5 from 1047 Audible ratings.
On Audible, ratings for this title break down into narration performance and story separately:
- Performance (narration): 4.5/5
- Story: 4.5/5
- 5-star ratings: 66% of all ratings
What Audible Listeners Are Saying
5/5 stars — “Needed to hear this”
As an entrepreneur who has a subscription element to the business, having it presented in such a manner made so much sense and has allowed us to change our trajectory going forward. Just picked up Built to Sell to listen to next.— Ben Kim, Audible listener
5/5 stars — “Great listen”
If you have any business experience, you will find many of your conclusions confirmed. Enjoy— CHUCK, Audible listener
4/5 stars — “Great business models to consider.”
The chapter on the 9 subscription business models got the wheels turning. I believe it will help anyone see new options in their existing business.— Terry J. Dunlap, Jr., Audible listener
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