The Brand Gap is an audiobook by Marty Neumeier, narrated by Marty Neumeier. The unabridged Audible edition runs 1 hrs 30 mins.
Publisher’s Summary
The Brand Gap is the first audiobook to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this audiobook shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.
In this audiobook, you’ll learn:
- the new definition of brand
- the five essential disciplines of brand-building
- how branding is changing the dynamics of competition
- the three most powerful questions to ask about any brand
- why collaboration is the key to brand-building
- how design determines a customer’s experience
- how to test brand concepts quickly and cheaply
- the importance of managing brands from the inside
Audiobook Details
- Narrated by: Marty Neumeier
- Length: 1 hrs 30 mins
- Publisher: Pearson Education
- Release year: 2025
- Audible category: Business & Careers / Marketing & Sales / Advertising
Listener Ratings
The Brand Gap holds an average listener rating of 4.5/5 from 18 Audible ratings.
On Audible, ratings for this title break down into narration performance and story separately:
- Performance (narration): 4.5/5
- Story: 4.5/5
- 5-star ratings: 78% of all ratings
What Audible Listeners Are Saying
5/5 stars — “It was a great listen! Actionable steps!”
This allowed me to take action within my business and situate my brand to my audience properly.— Nicholas A. Hanley, Audible listener
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