Narrated by Blair Hardman, Yes! by Noah J. Goldstein Ph.D. Ph.D. has a runtime of 5 hrs 22 mins on Audible.
Publisher’s Summary
Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life.
Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.
Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader.
Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.
Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
Audiobook Details
- Narrated by: Blair Hardman
- Length: 5 hrs 22 mins
- Publisher: Simon & Schuster Audio
- Release year: 2009
- Audible category: Business & Careers / Marketing & Sales / Advertising
Listener Ratings
Yes! holds an average listener rating of 4.1/5 from 1098 Audible ratings.
On Audible, ratings for this title break down into narration performance and story separately:
- Performance (narration): 4.3/5
- Story: 4.2/5
- 5-star ratings: 48% of all ratings
What Audible Listeners Are Saying
4/5 stars — “Very useful tips”
The book is very well written and laid out. I actually bought it in hopes of picking up some useful sales tips as I start out on a new career path, nervously. The book obviously focuses its topic on Persuasion and not necessarily sales but again, it contains lots of good tips for dealing with many different types of situations.— Donna, Audible listener
5/5 stars — “Impressive”
I wasn’t sure what to expect when I chose this book over some others in my wish list that were somewhat longer in length. I was very pleased.This book isn’t filled with any ‘fluff’ but every chapter presents something new and interesting, each having studies and experiments backing them up.
Each of the 50 points were pertinent, interesting and not always obvious. I would say this is a must have book for anyone who needs to sell, garner support, or even avoid being persuaded if they don’t want to be.
I’m all thumbs and they’re all up for this one.
— Amazon Customer, Audible listener
5/5 stars — “very interesting”
book had many interesting ways to be persuasive, some things you would think go against it, however, once you thought about it, it made sense and was backed up by research and case studies. overall very good book.— fidel, Audible listener
For full pricing and the 30-day Audible free trial offer, see the link on this page.
