Nir Eyal’s Hooked: How to Build Habit-Forming Products is available on Audible as a 4 hrs 40 mins unabridged audiobook, narrated by Nir Eyal.
Publisher’s Summary
Note to Audible Listeners: As of December 2019, this version of the Hooked audiobook has been revised and rerecorded to greatly improve audio quality. Please disregard any reviews mentioning poor audio quality prior to December 2019.
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the “Hooked Model”, a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly – without depending on costly advertising or aggressive messaging.
Hooked is a guide to building products people use because they want to, not because they have to. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this audiobook gives listeners:
- Practical insights to create user habits that stick.
- Actionable steps for building products people love.
- Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.
- New for second edition! An additional case study for building health habits.
Nir Eyal distilled years of research, consulting, and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. He is also the author of Indistractable: How to Control Your Attention and Choose Your Life.
Audiobook Details
- Narrated by: Nir Eyal
- Length: 4 hrs 40 mins
- Publisher: Nir Eyal
- Release year: 2014
- Audible category: Business & Careers / Marketing & Sales / Consumer Behavior & Market Research
Listener Ratings
Hooked: How to Build Habit-Forming Products holds an average listener rating of 4.4/5 from 4782 Audible ratings.
On Audible, ratings for this title break down into narration performance and story separately:
- Performance (narration): 4.3/5
- Story: 4.4/5
- 5-star ratings: 60% of all ratings
What Audible Listeners Are Saying
3/5 stars — “Interesting concept, boring narration”
This book was recommended to me by a colleague. It provided a useful framework to identify and amplify habit forming ideas. Some of the visuals lost in audible can be found online and very helpful.<br/>The hard part is to keep engaged with such a monotonous narration…— Gleyce, Audible listener
5/5 stars — “Amazing Book! But they switched readers :-(“
I listened to the version of this book read by Nir Eyal. But when I decided to download it to my computer, it had changed to being read my this guy. Nir Eyal is WAY better!!! I have no idea why they switched. Luckily I still have the Nir Eyal version downloaded on my phone.<br/><br/>If I were you, I would contact Audible and request the Nir Eyal version. This book has given me so many insights into my daily behavior as well as the behavior of those around me.— Amazon Customer, Audible listener
5/5 stars — “Excellent.”
A great view into designing and building products that customers want to keep using and the concepts and technics to achieve this.— Victor Andino, Audible listener
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